“The only constant is change” and that’s very much the way these days, you get used to a system, a way of doing things and then before you know it, it changes.
That’s almost a daily feature of YouTube and one of the most popular ways of doing keyword research for video SEO that YouTube offered , the YouTube Keyword Tool has gone the way of the Dodo.
Now, I must admit that I have never been a keyword zealot, checking every combination and constantly changing titles to try and work out the best title, description and tag setup partly because the video is fixed, what you say in it can not be changed without uploading it as a separate new video.
So the loss of the YouTube Keyword Tool was not great problem for me, in fact I haven’t used for months anyway because I’ve been using another method which I find to be just as effective and is doesn’t require you to buy in to Googles AdWords.
OK, so its doesn’t have the numbers and the breakdowns that these other tools have but then its so simple too. Just start to type in what keyword you want to start with and if it automatically comes back with suggestions you know that it’s popular. If’s it popular you know there will be more people watching the videos available.
In fact talking of alternative YouTube keyword tools, there is at least one company which is using this as the basis of their service, they then prepend or append the youtube results with what seems to be almost random words that may be associated with them.
Why I don’t quite know because the YouTube results are the ones you want, they are what people type in to the search bar to find videos, you don’t need to second guess it, its there in black and white.
I know there are people which like the “Long Tail” method for so called super targeted keyword match’s but equally they are normally very low in volume, if you can rank for a more common 1, 2 or 3 word phrases there will be more eyeballs to watch your video.
For example some of the keyword phrases I’m targeting for this video are “Youtube Keywords” and “Youtube Keyword Tool” because these show up at the top of the list when you type in “Youtube K” in the search bar. So far in the UK at least it’s now on the first page and in many of the searches in the top 3.
As for the accuracy when I checked what was coming back from the auto-suggest against the popular keywords in the now defunct keyword tool they were very close but because there are no numbers in the auto suggest you just have to look at what the positioning is in the list of up to 10 results it returns.
So there we are, some will say its not a tool to use because there are no figures, but i would say that if you could ask the magic genie that lives the depths of Google and YouTube servers what the top phrases are for any given subject and they appear, then I’m not overly bothered about the numbers, it just works. Get on and make more videos and stop stressing about the numbers.
On September 1, 2014 YouTube dropped its access to the YouTube keyword tool but it’s still possible to find out what the top ranking keywords and phrases are for any subject in YouTube and you don’t have to sign up to AdWords to do it In this video show you how
Now when YouTube took away the free keyword tool a lot of people were upset by this only because they were taking away free resource and trying to push people onto the AdWords which are paid resources but also with one of the most popular ways in which you can find out the performance of key search phrases and words so you can try and get your videos to rank better. however there is another way to actually do this and although it doesn’t get as much detail it’s actually there for everyone to use and it’s almost hidden in plain sight and what I’m talking about is the actual auto suggest or the auto complete on the search box which is on virtually every single page of YouTube and I’ll show you what I mean now
now the auto suggest appears in the search bar and the sidebar appear on almost every single YouTube page there is and here we are on top of a entry page here this is where I started and if I type in something, say i want her make a video about a Canon 600D lens and I’m thinking about making a video and thinking about what I might want to put in the title tags and why might want to use in the actual script when I’m actually speaking it so that this will be picked up by the caption system.
So if I put in Canon instantly you can see that it’s coming back with the suggestions all based around Canon, now 600 D is the one I actually want and you can see here it’s already brought up 600D, 6D, 60D these are all coming back out of the YouTube system. They are not random words which are just bringing up these are obviously things people of typed in because they are now relevant to what I am actually looking for. So 600 D and we now got tutorial, review, photography, video test, go a little bit further and we can get more focused now as I’m going to look for the lens, L e n zzzz there we are have got these particular ones here.
Now for example if I’ll say well, I like the 18-55mm, I’ll click on that what I’m doing here is, I’m finding then the videos which have this 18-55mm and 600 D as their common themes, so if you look down here you will see that usually in the video and normally in the actual title description as they get further down the video list the descriptions become less accurate to what they are here.
The ones that tend to go to the top of the ones which more accurately reflect what these keywords actually are here, this on we got Canon 600D 18-55mm lens this one here this one here again as we go down its getting less accurate so you can see that using these keywords these videos have risen to the top and this is what you want you want to make sure that you use the keywords which they are suggesting.
They don’t have to be a just that, you can put extra things in the there as well to make a better title but if you actually use those as your basis and put them in your title, description, and the tags you’ll have a much better chance of these things coming back.
And another thing is that when we see these descriptions coming out and the auto descriptions coming back, these are ones which are obviously,popular and therefore people are a little bit lazy when they come to actually typing things in, so when they are typing stuff and they see a suggestion, then more likely to click on that suggestion, so that suggestion gets clicked or more it will become more popular and therefore rise to the top of the list in the suggestions, and this is really it
OK, the difference between this and the actual YouTube keyword tool was a keyword tool gave you more add detailed breakdown of the numbers, available the number of searches were being done and this doesn’t it also only limits you to just 10 results at any one time but 10 results still only give you an awful lot to work on when your trying to home in on the keyword or keywords and phrases you actually want for your video.
So ther we are, we’ve got a resource it’s free you don’t have to go to AdWords and in fact you don’t have to go to an external source or external service which uses actually this same thing to give you the same information except they a going to charge you for it. It’s a free resource that YouTube has been given us for years
So I hope you found this video useful and informative and if you did don’t forget to rate and subscribe and if you found it useful and you like share it with someone, be my guest share with as many people as you possibly can. And don’t forget to hop on over to Video-Alchemy.com and join our newsletter.
Anyway my names Paul Shillito, this has been a video-alchemy production and until the next time, see you later, byeee.